1. Know Your Target Audience
This is the first step. Knowing the age, interests, gender, and needs of those who may be interested in your product or service helps you find out how to reach them and create messages that will interest them.
Will they be happy if you make puns about the game on Facebook, like Pringles?
Or are your customers more into books and TV shows? Maybe they're a middle-aged couple with four kids and want a discount like family planning.
Try to get and build what we call you the customer.
It is a mental representation of your best customer. When you think about it, as possible. Ask yourself questions like:
- How old are they?
- What percentage of them are women?
- Where do they live?
- What are their hobbies?
- What is their annual income?
In addition to your own opinions, you can do some interviews or look at company reviews to get some facts. Later, analytics will also help.
After knowing this information, you should approach your target audience differently based on the audience they are in.
In other words, you don't speak the same language in your community; People who follow you on social media,, always comment on your posts, and a new person you are looking to attract.
The latter needs a lot of motivation to find out what you have to offer.
Let's assume you have a small bookstore. For new people (cold traffic) to listen to you, you have to give them something. Once they are interested (warm welcome), you introduce them to your books.
Finally, they become familiar with your products (hot traffic), and you lead them to purchase.
Wait a minute, What should I give my cold car? Good content.
2. Good Content
It's easy to upload a picture of your product with its price, but it's not enough if you're looking to attract customers.
They need a hook. Creating valuable content is the best way to put your brand out there and connect with people. So remember the HAC:
- A. Help. Don't announce your sales price too soon. Above all, focus on your customers. Listen to the customer's needs and try to solve their problems. Tip: Provide a free resource. Everyone has something to give and learn. On forums like Quora, answer questions about your niche and link to your blog that supports your idea.
Visiting the bookstore, giving book recommendations, or interviewing authors are all things your audience will love, and let them know when you're there.
- A. Be honest. Show what is unique and human, and what your values are. Talk about how you started and why, what your struggles were, and what kept you going. Your community wants to interact with you and you want to feel comfortable with them.
We'll find that one of the best ways to accomplish this is through social media.
C . Get Started. There are many things out there.
To capture people's attention, be interesting. Don't repeat the same old thing. If you are stressed, go outside, listen to some music, anything that can wake up your mind and motivate you. Don't try to be perfect. Allow yourself to be silly and try new things.
Here is a detailed guide to information storage.
3. SEO
SEO stands for Search Engine Optimization, and it means placing your blog content on the first page of Google, at no cost. That's why you get organic marketing.
When was the last time you clicked on the second page of Google? That's right: 75% of clicks don't go that far. Good SEO puts you in the limelight, so more people find you.
To achieve this, your website needs a user interface. Here are some strategies (of many) to consider:
- Vocabulary. Users use those keywords to find information. Do some research on Google and find out what people are searching for, and which keywords are for your niche.
- Good grammar, spelling, and reading. In addition to quality, your content should be well-written, error-free, and easy to read. No one wants you to know where you want to be.
- Fast loading. Slow internet is very annoying. If your page isn't up to speed, your bounce rate will increase and therefore your ranking will hurt.
- Images, infographics, and headlines. They make everything more interesting and easier to skim. Make sure there are not too many images, but they may slow down the site.
- Planning. A clean website is important. Font size, typography, and colors should be pleasing to the eye. When in doubt, take it easy. Even less.
- Handheld analysis. Adapt your website to all screen sizes. Reading from a mobile phone is common nowadays.
4. Payment Notification
Once you've defined your target audience and made sure you've created good content, it's time to spend on ads.
They are key to showing yourself to cold traffic and driving hot traffic to your product, and remembering your hot traffic is the closest to getting that book they're looking at. always eat. The ad will vary according to what you want to print.
It works like this. Your cold traffic sees a paid ad on, let's say, Pinterest about a free lead you provide, and leads to your blog. They read your content. They like it, and they come back.
The next time, when they open a custom page, they will hit another ad that shows them a good product that you sell.
If it's delivered well, they'll follow and watch. They may not buy at the time, but later they will see an ad about a special offer. And boom.
People need a little effort sometimes, and that's what ads are all about. But don't forget that it's just a print, so you have to do your part. Don't expect it to work miracles.
Advertising comes with planning and good knowledge: forgetting something is very difficult to succeed.
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